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The Everywhere Hat · Coming soon

Our first release · The Everywhere Hat

Get Comfy Being Uncomfy.

We take care of your comfort, so you can take on the uncomfortable.

Coming soon. Two colors. One everyday essential.

Everywhere Hat design concepts: black with bone embroidery and bone with black embroidery, both with black bills, structured crowns, and perforated sides
Black / BoneBone / Black
Product design concepts.

The Everywhere Hat

A little comfort for
whatever’s out there.

Early departures. Unfamiliar streets. The long way home. A comfortable, structured hat you’ll keep reaching for, wherever the day takes you.

Room to breathe.

Breathable construction. Lightweight comfort for days on the move.

Keeps its shape.

A structured fit that holds up through everyday exploring.

Handles a splash.

Water-resistant materials for the unexpected along the way.

Yes, it floats.

A little peace of mind for days that take you to the water.

Two colorways

Black hat, bone logo.
Bone hat, black bill and logo.

Material

92% polyester
8% spandex

Care

Hand wash only.

Before launch

Price, sizing, and delivery details to come.

Live (un)comfy.

For the pursuit.
And the pause.

Try something new. Go a little further.
Take a breath. There’s room for all of it.

Lifestyle concept: a young adult woman in the bone Everywhere Hat with a black bill at a rocky overlook above a turquoise Mediterranean coveLifestyle concept: a man exploring a European city with the black Everywhere Hat worn backward
Lifestyle concept imagery.

The idea / from ZAG

While they zig, you ZAG.

A new place. A first attempt. A goal that stretches you. Growth often starts with a step beyond what’s familiar—in travel, work, school, sport, and life.

Uncomfy is your reminder to take that step.
And bring some comfort with you.

The story behind Uncomfy
Lifestyle concept: a young adult woman photographs a man wearing the heather gray Safari Tee at Machu Picchu, with both small shirt logos visible
Generated lifestyle concept.

The Safari Tee / A ZAG tradition

A familiar shirt.
An unfamiliar world.

For decades, we’ve given travelers a heather gray tee. Now, two small embroidered reminders carry its spirit forward: keep growing, keep exploring, live (un)comfy.

Meet the Safari Tee

The Everywhere Hat · Coming soon

Be there
for the first drop.

Get the launch date, price, and first-release details by email.