We take care of your comfort, so you can take on the uncomfortable.
New places. Bigger goals. First attempts. The things that help us grow often ask us to get a little uncomfy.
That might mean a trip somewhere unfamiliar, speaking up at work, the first day of school, or showing up for a challenge on the field. Everyone has a next step.
At ZAG, we’ve spent more than twenty years taking teams somewhere new. We’ve seen what can happen when people step beyond what they know. That spirit is where (un)comfy began.
A familiar shirt. An unfamiliar world.
For decades, we’ve given travelers a heather gray tee. We call it the Safari Tee. It’s been part of the travel days and the workouts, a familiar piece of comfort for the experiences that help us grow.
Its next chapter carries two small embroidered reminders: (un) at the lower-right front and live (un)comfy. on the back tail.
The Safari Tee storyWhile they zig, you ZAG.
Sometimes growth means taking a different turn. Following your curiosity. Trying before you feel completely ready. Uncomfy is a reminder to choose the step that helps you grow.
For the pursuit.
And the pause.
We believe in catching your breath, too. In slowing down, settling in, and feeling at ease. Comfort belongs in a full life, right alongside the unfamiliar.
The Everywhere Hat is our first retail release: a comfortable everyday essential, and a small reminder to keep exploring what’s possible.
Meet the Everywhere Hatlive (un)comfy.
from ZAG